Is Real Money Gaming An App Genre Waiting To Grow?
Mainstream changes in mobile app markets always make for hot topics for those who use and support Windows 8 devices. In a recent post we went into detail on the fact that the Windows Phone is becoming more viable as an Android and iOS alternative. By making it easier for developers to adapt games to the Windows app store, Microsoft has taken the first step toward negating the argument that iOS and Android devices are favorable simply because of their exposure to more apps.
While Microsoft looks to improve and expand its Windows Phone app store, it’s also a good idea to keep tabs on greater trends in the mobile app market, as these may soon have more impact on Windows users. And it’s starting to seem as if there may be a major new genre developing in the mobile-app arena, at least in the United States: real-money casino apps may well be on the not-so-distant horizon.
In some ways, this seemingly inevitable trend has already arrived for Android and iOS app markets, in limited areas. New Jersey tends to grab most of the headlines in this regard. One of only three U.S. states to have legalized online gaming with real money, New Jersey has enjoyed all kinds of online gambling activity since the beginning of 2014, a lot of it taking place on mobile platforms. In particular, online gaming platform PartyPoker, a subset of the greater Bwin.party entertainment group, has gained enormous exposure throughout New Jersey. This has occurred after the platform has hosted online tournaments and launched its mobile app, the latter of which allows for actual gambling on mobile devices. And it seems as if the popularity of these developments among gamers has earned the attention of several other states across the U.S.
According to a CBS News article released just this February, there are at least 10 states that are seriously contemplating the legalization and regulation of online gambling. Specifically, the report lists Colorado, California, Hawaii, Illinois, Iowa, Louisiana, Massachusetts, Mississippi, New Jersey, and Pennsylvania as the 10 states that attempted some form of legalization in 2013. It also notes that 2014 will be at least as busy. This of course doesn’t mean that any further legalization is necessarily imminent, but it certainly feels like New Jersey is only the beginning.
What this means for the app market as a whole is difficult to predict. Real-money mobile gambling in New Jersey has generated an enormous amount of attention already, and while the apps are not perfect, the conversation over them is large enough to result in a great many downloads. If even a fraction of the states considering legalization follow through, the budding genre of real-money gaming apps will only continue to grow. So, as we look forward to an expanding app market for Windows Phone users, don’t just look to existing, popular developers who could be making their games available. Keep tabs on the trends to come as well!